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Description

The present study compares the relationship of emotional intelligence, perceived stress, and buying impulsiveness among undergraduate and postgraduate students residing in Kolkata and extended Kolkata. The sample consisted of 90 participants, including 54 undergraduate students and 36 postgraduate students. Tools such as the Wong and Law Emotional Intelligence Scale (WLEIS), Perceived Stress Scale (PSS), Buying Impulsiveness Scale (BIS), and a General Information Schedule were administered. The undergraduate and postgraduate students in this study demonstrated relatively high levels of emotional intelligence (EI) and no statistically significant difference in perceived stress levels. The findings also showed no statistically significant difference in the levels of buying impulsiveness between undergraduate (UG) and postgraduate (PG) students. A negative correlation was found between emotional intelligence and buying impulsiveness for both undergraduate and postgraduate students, indicating that students with higher emotional intelligence are generally less prone to impulsive buying behaviours. A weak positive correlation was observed between perceived stress and buying impulsiveness for both groups, although it was not statistically significant.