Beyond Clicks to AI Algorithmic Engagement in Digital Platforms: (A Case Study of SMM Platforms)
$ 45.5
Autor:
OLOLADE A. SHONUBI
Pages:41
Published:
2026-06-26
ISBN:978-99993-4-748-8
Category:
Nowe wydanie
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Description
Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing.