Book

The current games industry growth in Indonesia is quite good and is growing rapidly to date. The value of game industry in Indonesia already reached 800 million USD or around Rp.11 Trillion based on the survey on 2017. However, even though the growth of the games industry is high, most of the market is still untapped by local game company. Because of that, the local game company in Indonesia need to develop a strategy to get more market share in the local game market. Currently, even though Indonesia is one of the untapped, not many game company in Indonesia understand how to market their games, and that becomes a deterrence to their overall growth. This book will discuss the research on how strategic marketing can help increase attractiveness for the local game company.