Book

Description

The Age of Agentic Marketing explores how intelligent AI agents are reshaping consumer decision-making, brand discovery, digital commerce, and marketing strategy. Examining emerging agentic technologies, consumer trust, intelligent personalisation, multi-agent ecosystems, and human–AI collaboration, the book offers conceptual frameworks and research directions for understanding the future of AI-mediated markets. It also addresses critical challenges involving privacy, transparency, accountability, consumer autonomy, and responsible governance. An essential resource for researchers, academics, students, marketing professionals, and business leaders seeking to understand the opportunities and implications of the next evolution in marketing.