Book

Description

As sustainability becomes a strategic priority for businesses worldwide, online grocery retailers face increasing pressure to reduce their environmental impact while maintaining efficient operations. This book explores how one of Europe's fastest-growing online grocery companies, Picnic, integrates sustainability into its business model and what competencies employees need to successfully support these initiatives. Using a qualitative case study approach, the book examines Picnic's sustainability practices in logistics, transportation, packaging, waste reduction, and digital operations. It connects these business practices with established competence frameworks in vocational education and personnel development to identify the knowledge, skills, and attitudes required for a sustainable workforce. Based on these findings, the book proposes a practical training framework designed for HR managers and vocational trainers. The framework offers learning objectives, competence areas, and training recommendations that can help organizations develop employees capable of contributing to sustainable business operations. Combining sustainability, vocational education, and online retail, this book provides valuable insights for students, researchers, HR professionals, educators, and business managers who are interested in developing greener workplaces through employee competence and continuous learning.