Book

Digital media has become an integral part of children's daily lives, shaping how they access information, interact with their surroundings, and develop lifestyle behaviours. From television and smartphones to social media, online games, and digital advertising, media exposure increasingly influences children's food preferences, eating habits, and overall well-being. This book presents an evidence-based examination of the influence of media engagement habits on the food consumption patterns and nutritional status of upper primary school children. Drawing on a cross-sectional study conducted among school children and their mothers in Vadodara City, Gujarat, India, the study explores how media accessibility, media engagement, media literacy, parental education, family income, pocket money, and extracurricular participation collectively shape children's dietary behaviours and nutritional outcomes. Integrating perspectives from communication, nutrition, public health, education, and child development, the book highlights the complex relationship between media exposure and children's health. The findings demonstrate significant associations between media engagement and food choices while emphasising the protective role of media literacy, family environment, and socioeconomic factors in promoting healthier eating practices. Grounded in empirical research and supported by rigorous analysis, this book offers valuable insights for researchers, academicians, students, nutritionists, educators, health professionals, communication specialists, policymakers, and parents. It contributes to the growing body of knowledge on media and child nutrition while providing practical directions for future research, educational interventions, public health initiatives, and policy development aimed at fostering healthier dietary choices and improved well-being among children.