Book

Description

Why do global companies struggle to succeed in Japan, even when they excel elsewhere? Beyond Transactions: How Japan Builds Business explores the heart of Japan’s relationship-first business culture—where trust, hierarchy, and social harmony matter as much as performance and price. Drawing from over two decades of leadership experience, Nitin Mehra breaks down the often invisible drivers of Japanese decision-making. From long sales cycles and indirect communication to consensus-building and the role of middle management, this book reveals what’s really happening beneath the surface of meetings and contracts. Written for global professionals, entrepreneurs, and anyone entering or managing partnerships in Japan, this concise, practical guide sheds light on cultural missteps to avoid—and how to build lasting trust with Japanese counterparts. If you’ve ever wondered why your pitch was met with silence, why deals stall without a “no,” or how to win trust without forcing urgency—this book will help you navigate Japan’s business landscape with clarity and confidence.