Book

Description

EggI-Nnovation: A New Breed of Product Thinking What if innovation wasn’t just an idea—but an ecosystem waiting to hatch? EggI-Nnovation redefines how we approach product lifecycle, ideation, and strategic delivery through a powerful metaphor: the egg. From the Yolk of vision and idea validation, through the Protein Mass of development and iteration, to the Shell of market launch and scalability, this book presents a fresh, layered framework for building, refining, and releasing products that thrive in complex markets. Whether you're a founder, product manager, designer, or innovator, EggI-Nnovation offers practical models, thought-provoking insights, and real-world applications designed to help you: Break through stale product cycles Align vision with agile execution Build market-ready offerings through continuous adaptation Lead with clarity in a rapidly evolving world Hatch your next big idea with precision, structure, and soul.