Book

Description

In a rapidly evolving healthcare landscape, data, innovation, and strategic marketing capabilities have become essential for building trust, improving service quality, and achieving competitive advantage. Innovate With Intelligence reveals how hospitals and healthcare organizations in emerging markets can harness marketing information, analytics, and innovation capabilities to meet rising patient expectations and reduce reliance on outbound medical tourism. Drawing on research conducted in the Kurdistan Region of Iraq, this book offers evidence-based frameworks, practical tools, and real-world insights that connect marketing data with strategic decision-making. It explains how healthcare institutions can design effective marketing information systems, develop stronger marketing capabilities, and implement innovative approaches that enhance patient experience and organizational performance. This timely and accessible guide is an essential resource for healthcare leaders, managers, policymakers, and scholars seeking to understand how intelligent marketing systems shape the future of healthcare in developing and transitional economies.