Description
Leave review
Description
Learning Fashion by Cases: Concept, Brand, and AI Decisions is a practice textbook for fashion-concept studios and brand seminars. It introduces a case-learning method and original short studio cases that students use to discuss concept ethics, brand decisions, and generative AI in creative and commercial work.
Each case is a fictionalized teaching scenario. Schools, brands, and people in the cases are invented for the classroom; they are not reports of real companies or individuals. The book is written in English for courses across education, business, and fashion, including studio teaching and seminar discussion.
Readers work through how a concept is framed, how a brand choice is justified, and how generative AI can be used, limited, or refused. The aim is practical judgment: students compare options, name trade-offs, and explain a decision, rather than memorize a single correct answer.
Cheng Xu (corresponding author), International Business School Suzhou (IBSS) / SMO, Xi'an Jiaotong-Liverpool University, and Lujie Chen, International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University.