Jayashree

Dr Jayashree Sapra: Professor at PES University, Faculty of Management and Commerce. Dr. Jayashree Sapra is a distinguished academic leader, researcher, and educator with nearly two decades of experience in higher education, she has made significant contributions to teaching, research, curriculum development, and institutional leadership. Kruthika R Yadav is a Final year Business Analytics BBA(Hons) student at PES University with Marketing and Analytics as her research interest.