Niyomi

Niyomi Nicholas is a researcher in the field of marketing with a strong focus on sustainable consumer behavior and green marketing. She completed her Bachelor of Business Administration (Honors) in Marketing at the Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka. Her research, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, offers one of the first comprehensive studies in Sri Lanka.