Book

What if the greatest barrier to blockchain adoption isn’t technology but human behavior? In an era demanding transparency, traceability, and ethical supply chains, blockchain promises transformation. Yet most initiatives fail to move beyond pilots. In From Micro to Meso-Level Blockchain Adoption, Mandana Gharehdaghi uncovers the hidden forces shaping blockchain success across global supply networks. Introducing the 3 Arenas Model, this groundbreaking work reveals how adoption unfolds across three interconnected levels: Micro: Individual mindsets, beliefs and biases. Meso 1: Organizational culture, hierarchy, and leadership dynamics. Meso 2: Network-level power, collaboration, and institutional pressures. Drawing on rich empirical research across food, fashion, automotive, and pharmaceutical industries, this book goes beyond technological hype to expose the real drivers of change trust, mental models, leadership ego, and systemic constraints. Insightful, practical, and forward-thinking, this book is essential for supply chain leaders, innovators, policymakers, and researchers seeking to turn blockchain from promise into practice and build truly transparent and sustainable supply networks.