Bouba Ismaila originates from Cameroon in Central West Africa. He has a background in Mechanical Engineering, then studied Business Administration; and completed a PhD in Entrepreneurship in 2021. Prior to embarking on his research journey, he was in business and entrepreneurship for many years. He lately looked at crowdfunding which is another way of funding small businesses in addition to financial cooperatives. His main interest lies within innovation and social sustainable entrepreneurship.