Author
Ann Mariya Cyriac
Ann Mariya Cyriac is a Research Scholar in the Department of Commerce at Sanatana Dharma College, Alappuzha, affiliated with the University of Kerala. A UGC-NET JRF awardee, her research focuses on art entrepreneurship, digital transformation, artificial intelligence, and sustainability. Ann has presented papers at national and international conferences and is proficient in both qualitative and quantitative research methodologies, with expertise in SPSS, AMOS, SmartPLS, and NVivo.
