Author
Faruq Eniola
Faruq Eniola Kehinde is a Nigerian researcher and marketing professional with interests in artificial intelligence, consumer behaviour, brand authenticity, digital marketing, and marketing analytics. He holds a B.Sc. in Agriculture from the University of Ilorin and is currently pursuing an M.Sc. in Marketing. His research examines how emerging technologies influence consumer perceptions, trust, and brand relationships.
