Jomon

Dr. Jomon Jose M.(Post- Doc.) is Associate Professor at Sahrdaya Institute of Management Studies, Thrissur, Kerala, India, and a Post-Doctoral Fellow in Management with over 19 years of academic experience. Mrs. Jyothis Rachel Mathews is Assistant Professor at Ahalia School of Management, Palakkad, Kerala, India, with expertise in consumer behavior and branding. Together, they bring deep insight into neuromarketing, emotional branding, and behavioral science.