Author
Anindito Bhattacharya
Anindito Bhattacharya is a management researcher specializing in digital marketing, customer engagement, and emerging retail technologies.
Samarpita Roy is Assistant Professor of Communication at Siva Sivani Institute of Management, India. Her expertise spans AI, digital communication, consumer behaviour, and marketing.
Ishita Deb is a management researcher interested in AI-enabled commerce, business analytics, and consumer decision-making.
