Cheng Xu is Assistant Professor in the Department of Strategic Management and Organisations at Xi’an Jiaotong-Liverpool University, a position he has held since 2021. He is also affiliated with the university’s Big Data Analytics and Modelling Research Centre and serves as an adjunct lecturer in Business Analytics at Shanghai Jiao Tong University. He holds a PhD in Behavioural and Experimental Economics from the University of Nottingham (UK), an MPhil in International Economics.