AI Powered Customer Sentiment Analysis For Marketing
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Description
AI Powered Customer Sentiment Analysis for Marketing explores how Artificial Intelligence, Machine Learning, and Natural Language Processing transform customer feedback into actionable marketing insights. The book highlights modern sentiment analysis techniques for understanding customer emotions, predicting consumer behaviour, monitoring brand reputation, and developing effective marketing strategies. It is designed for students, researchers, academicians, and marketing professionals interested in leveraging AI for smarter, data-driven, and customer-centric business decisions.